Executives of the Advertising Practitioners’ Association (APA) on Wednesday courtesy visit to the Chief Press Secretary to the Kwara State Governor, Mr Rafiu Ajakaye.
The meeting held at the press conference room according to the APA chairman Kwara state chapter, Mr Adebowale Adedeji was in bid to formally extend a hand of friendship to the present administration and seek their support towards creating and maintaining better policies as regards to advertising and ease of doing business in the state.
He also highlighted the issues affecting the advertising environment in the state, as it being dominated and controlled by non-professionals across all media platforms which causes unethical behavior in the industry practice sighting the example of KWASSA. He said there is no Media Personnel in KWASSA which is not good enough for a state with several professional.
He however suggested that the government should involve advertising professionals in their plans especially with regards to the ease of doing business in the state.
APCON Zonal Director, Mr. Babatope Abdurrahman on the other hand explained that the APCON is a federal government body under the ministry of information and not the state with the mandate of guiding professional advertising in the in the country.
He also stated that the zonal office is located in Ilorin but has not been having a synergy with the state in the past year hence making it difficult for the smooth operation of the body. He said APCON is expecting the administration to do more in helping them achieving the purpose of establishment in the state.
He also appealed that all media personnel working with the state and local government should also be part of APCON which is according to regulations by the federal government.
In his response, the Chief Press Secretary to the Governor, Mr Rafiu Ajakaye appreciated the warm gesture of APA and assured them that the present administration is fully ready to work with them in ensuring a better and more productive Kwara state. He also said the present administration is concerned about doing what is right and not what is popular noting that anyone who is going to be the head of KWASSSA will be a certified member of APCON to achieve proper running of the place. He also stressed the need to do things differently which is also the mandate of the present administration.